01
Müürileht
Over three months, we established a collaborative structure. I took on the responsibility of managing the newspaper’s visuals, which are central to this residency, while Müürileht provided me with a platform to work on my thesis topic.
#138 : KULTUUR JA RAHA
I took a more concept-driven approach since I was the only visual maker. The central theme was “KULTUUR JA RAHA“ , exploring how art is shaped by investors and benefactors. I analyzed each article, identifying its essence and translated it into a visual form that tried to challenge the written content. This process required ensuring that each visual element served as an extension of the narrative rather than a mere illustration. All images made a whole, to create a unified look for the whole newspaper.RESIDENCY WORK ,,HI-HI-HI-HIPI”
My residency and thesis drew inspiration from Liina Pääsuke’s spontaneous documentation on her instagram accound @veri.viljandi. I wanted to capture people around me as specific sub-groups and get their essence while playing with my author position and implementing it as a whole between Müürileht’s pages. On the second month I tried straight photography approach of f/64 members like Ansel Adams and Edward Weston. While testing it many times and trying to let my technical side take over more than my understanding of the places, i failed and got really mid-pictures. I tried a new approach - I aimed to contrast the idealized, almost mythical portrayal of Viljandi with a more constructed, ironic perspective, referencing author Justin Patrone’s romanticized vision of the city. By selecting subjects and elements with Müürileht’s team, I created images emphasizing controlled aesthetics and used square format to reinforce the narrative.Müürileht #139 : TÄHELEPANUMAJANDUS
My last topic at Müürileht was TÄHELEPANUMAJANDUS. Together, with Müürileht’s team, we decided to make a special cover design that would highlight the topic. I invited Diandra Rebase to our team, and tackled different aspects of the topic together. The idea was to make the entire newspaper as flashy and eye-catching as a glossy magazine at the dentist’s office.Concept: Aleksander Tsapov, Diandra Rebase, Johanna Reinvald
Photography: Johanna Reinvald
Graphic Design: Diandra Rebase